Markets
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Markets · Opinion
New York just made the call-sales-to-cancel button a $3,500 liability
NYC's click-to-cancel rule reaches software seats sold to consumers.
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Markets · Opinion
Stop paying per seat for software that is mostly someone else's model
If SaaS products are turning into thin harnesses around rented models, buyers should split the bill into harness fee and model cost, and stop signing long seat deals.
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Markets · Opinion
Your competitors are already paying to sit under ChatGPT's answers
Bloomberry's pixel scan shows growth-stage software firms buying ChatGPT ads.
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Markets · Opinion
Every B2B buyer running on one AI model needs a divorce clause this quarter
The Pentagon's Anthropic ban shows a model vendor can turn toxic in months.
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Markets · Opinion
Buyers of behavioural data are about to inherit their vendors' lawsuits
Ambient capture is flooding broker supply chains with data nobody agreed to share.
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Markets · Feature
ChatGPT checks your reviews and your prices before it recommends you
We asked ChatGPT to pick a cold email agency eight times and saved every search it ran.
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Markets · Opinion
Your field sales map is drawn around GDP and the money sits in 20 cities
Blair Fix's business-to-industry index maps where income collects.
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Markets · Research
57% of sites that block GPTBot leave ChatGPT-User unrestricted
Of the 2,207 sites in the Tranco top 20,000 that block GPTBot, 1,266 leave ChatGPT-User free to fetch the same pages while answering a question.
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Markets · Research
14% of top sites' robots.txt files set a rule for AI bots
Most sites never address AI crawlers in robots.txt, a decisive minority block them hard, and the restriction falls heaviest on the best-maintained sources.
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Markets · Research
97% of llms.txt files tracked by Ahrefs got zero traffic in May
llms.txt has been published at scale and consumed almost not at all, which makes it a closed case study in the difference between emitting a signal and being read.
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Markets · Research
Structured data appears on 44% of web domains
Structured data reaches 44% of web domains, and the most widely emitted markup declares that a website exists rather than what the organisation sells.
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Markets · Research
Answer engines form the buyer's shortlist before the first click
When a synthesised answer replaces a list of results, the unit of competition shifts from the page to the claim, and consideration sets are assembled before the buyer arrives.
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Markets · Research
Product markup shows whether a company's catalogue data is clean
Markup coverage is a low-cost, observable proxy for how well a company controls the machine-readable description of its own products.