Markets
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Markets · Opinion
Your competitors are already paying to sit under ChatGPT's answers
Bloomberry's pixel scan shows growth-stage software firms buying ChatGPT ads.
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Markets · Opinion
Every B2B buyer running on one AI model needs a divorce clause this quarter
The Pentagon's Anthropic ban shows a model vendor can turn toxic in months.
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Markets · Opinion
Buyers of behavioural data are about to inherit their vendors' lawsuits
Ambient capture is flooding broker supply chains with data nobody agreed to share.
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Markets · Feature
ChatGPT checks your reviews and your prices before it recommends you
We asked ChatGPT to pick a cold email agency eight times and saved every search it ran.
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Markets · Opinion
Your field sales map is drawn around GDP and the money sits in 20 cities
Blair Fix's business-to-industry index maps where income collects.
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Markets · Research
57% of sites that block GPTBot leave ChatGPT-User unrestricted
Of the 2,207 sites in the Tranco top 20,000 that block GPTBot, 1,266 leave ChatGPT-User free to fetch the same pages while answering a question.
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Markets · Research
14% of top sites' robots.txt files set a rule for AI bots
Most sites never address AI crawlers in robots.txt, a decisive minority block them hard, and the restriction falls heaviest on the best-maintained sources.
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Markets · Research
97% of llms.txt files tracked by Ahrefs got zero traffic in May
llms.txt has been published at scale and consumed almost not at all, which makes it a closed case study in the difference between emitting a signal and being read.
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Markets · Research
Structured data appears on 44% of web domains
Structured data reaches 44% of web domains, and the most widely emitted markup declares that a website exists rather than what the organisation sells.
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Markets · Research
Answer engines form the buyer's shortlist before the first click
When a synthesised answer replaces a list of results, the unit of competition shifts from the page to the claim, and consideration sets are assembled before the buyer arrives.
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Markets · Research
Product markup shows whether a company's catalogue data is clean
Markup coverage is a low-cost, observable proxy for how well a company controls the machine-readable description of its own products.