Digital markets are settled by how they are described.
Fentner Group assesses brands, products, and market structure from public evidence alone. Each report names its subject, fixes its criteria before the review begins, and stops where the evidence stops.
Latest research
-
How Answer Engines Change Brand Discovery
When a synthesised answer replaces a list of results, the unit of competition shifts from the page to the claim, and consideration sets are assembled before the buyer arrives.
-
Structured Data as a Competitive Signal
Markup coverage is a low-cost, observable proxy for how well a company controls the machine-readable description of its own products.