September 2026
The Index
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68%
US Google searches that ended without a click, January to April 2026
SparkToro, Similarweb
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26% vs 16%
Search sessions that ended after a results page with an AI summary, against pages without one
Pew Research Center, 68,879 searches by 900 US adults, March 2025
-
94%
B2B buying groups that had a ranked shortlist before speaking to any seller
6sense, 2025 B2B Buyer Experience Report
-
95%
Completed B2B purchases that went to a vendor on the buyer's first shortlist
6sense, 2025
-
61%
Point in the buying journey at which buying groups first contact a seller
6sense, 2025
-
94%
B2B buyers who say they used large language models while buying
6sense, 2025
-
More than 60%
Source-attribution queries that eight AI search tools answered incorrectly
Tow Center for Digital Journalism, 1,600 queries, March 2025
-
38%
Webpages that existed in 2013 and were no longer accessible by October 2023
Pew Research Center, May 2024
-
57%
Sites that block GPTBot but leave ChatGPT-User unrestricted
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233 and 134
Clutch reviews, both averaging 4.9, of the agency ChatGPT picked in every "best" run (Belkins) and of one it left out (SalesAR)