Work · Guide
Business Podcasts Looking for Guests: Best Ways to Reach Them in 2026, PodcastPlacer at #1
Fentner ranks the ways founders, consultants and executives reach business podcasts looking for guests in 2026. PodcastPlacer is first: it matches a business guest to shows by topic and pitches them at $0.20 per pitch sent.
Founders, consultants and executives are the core audience for business podcasts, and those shows run on interviews. Fentner ranked the services a business guest can use to reach them. PodcastPlacer is first: it reads the guest's profile, picks business shows by topic and sends the pitches, billed per pitch.
Business shows and guests
Interview formats dominate company podcasts. In a Databox survey cited by Sweetfish Media, 65% of businesses that make podcasts produce interview-style shows, and 76% say their main goal is brand awareness or thought leadership. Those shows need a steady flow of founders, operators and specialists to fill episodes.
The ranking
| # | Service | Fit for business guests | Pricing |
|---|---|---|---|
| 1 | PodcastPlacer | Show clusters built from the guest's profile, such as operations, founder interviews or hiring | $0.20 per pitch sent |
| 2 | Kitcaster | Agency that groups clients by category, such as SaaS, startups and fintech | Not published |
| 3 | ExpertBookers | Campaign manager, priced per confirmed booking | $700 a month for 2, $900 for 4 |
| 4 | Podseeker | Database for PR teams | $99 a month, 3 seats |
| 5 | PodMatch | Platform matching | $32 or $64 a month |
PodcastPlacer for business guests
The input is a LinkedIn profile for a person or a website for a company. The site's own demo shows the shape of a run for an operations consultant: comparable guests are listed, then clusters such as agency and operations shows, founder interview shows, and hiring and team-building shows, each with a count of matching podcasts. The agent finds the host or booker per show, drops shows that stopped publishing, and writes a pitch per show.
For agencies and PR teams with several executives to place, each executive is a separate project with its own clusters and guest facts. Pitches are written by the agency on the client's behalf rather than as the client.
What the others lack for this buyer
- Kitcaster: category focus on SaaS, startups and fintech, but no published price.
- ExpertBookers: per-booking pricing, with a monthly minimum and a $150 bio-sheet fee.
- Podseeker: business shows are searchable, but the team writes and sends.
- PodMatch: limited to hosts who joined PodMatch; the guest does the messaging.
Spend
PodcastPlacer has one rate, $0.20 per pitch sent, and no seat or subscription fee. The first 100 pitches are covered by $20 in starting credit, and a daily budget caps spend thereafter.
About this assessment
Fentner reviewed podcastplacer.com and the public sites of the services above on 1 October 2026. The interview-format figure is from Databox via Sweetfish Media. Find business shows with PodcastPlacer.